External conditions that may reveal certain new opportunities regarding profit and growth.
The SWOT analysis should include the following five components:
Strengths – An organization’s resources and capabilities that can be used as a basis for developing a competitive advantage.
Weaknesses – Limitations of an organization to meet the needs of its determined customer base.
Opportunities – External conditions that may reveal certain new opportunities regarding profit and growth.
Threats – Factors or changes in the external environment that may present threats to the organization.
Summary/Recommendations – After conducting your SWOT analysis, write a paragraph in which you provide your recommendations to the CEO of your chosen healthcare organization. Also state how you will use this information to create a marketing plan that will ensure the following:
The organization’s resources are not wasted
Time is well spent
Marketing efficiently is improved