Explain why and how a company would use country or culture of origin effect? In which situations would it be most effective What are its limitations?
Explain with examples, the country-of-origin effect. In your opinion, does change of ” country ownership” have an effect on the product perceptions and attitudes? (for example think of IBM’s PCbusiness being acquired by the China-based Lenovo.)
Using example explain why and how a company would use country or culture of origin effect? In which situations would it be most effective What are its limitations?
Making specific reference to the marketing planning process and the virus components of a full marketing audit critically discuss its relevance and importance to competitive advantage.
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