Review the resources listed at the end of this assignment along with the terms and concepts discussed this week to prepare for this assignment:
strategic management
competitive advantage
strategic plan
mission statement
vision statement
core values statement
AFI
Create a Word document and title it Strategic Management Research Journal Part 1.
Write a 500- to 700-word response to the following prompts as your journal entry:
Justify the guiding principles required for preparing effective statements that describe the mission, vision, and the core values of an organization as covered in the assigned reading.
Compare whether Caterpillar Inc.’s mission, vision, and core values conform to the guiding principles in the text and support organizational strategic planning principles as justified in prompt #1. Refer to the Caterpillar Inc. website listed in the Resources section below.
Research the assignment resources listed below and based on your research, assess what Caterpillar Inc.’s current competitive advantages and disadvantages are by considering their business partners, allies, and general operations.
Note: You will use information from this entry in your Strategic Management Research Project Presentation due in Week 5.
Caterpillar Inc. website
Research Caterpillar’s Annual Report
Research CATERPILLAR public information, such as news releases, financial reports, and marketing analyses.
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