A soft drink company distributed cell phones to preadolescents in low-income areas. The phones routinely received advertisingmessages for the drink. Following criticism, the company said that the benefits of the disadvantaged children’s having the cell phones (e.g., safety) outweighed any “exploitive targeting” considerations.
Do you agree with the company’s position? Explain your answer. Is it right to advertise prescription medications directly to consumers? Why or why not?
A soft drink company distributed cell phones to preadolescents in low-income areas. The phones routinely received advertisingmessages for the drink. Following criticism, the company said that the benefits of the disadvantaged children’s having the cell phones (e.g., safety) outweighed any “exploitive targeting” considerations. Do you agree with the company’s position? Explain your answer. Is it right to advertise prescription medications directly to consumers? Why or why not?
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