As you read the following mission statements think about what you might deduce about each organization:
Nurses advancing our profession to improve health for all American Nurses Association
The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors American Red Cross
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth friendliness individual pride and Company Spirit Southwest Airlines
To inspire hope and contribute to health and well-being by providing the best care to every patient through integrated clinical practice education and research Mayo Clinic
Provide telehealth solutions and executive medical research management to enhance and support military healthcare and promote innovative medical technologies Telemedicine & Advanced Technology Research Center (TATRC)
Googles mission is to organize the worlds information and make it universally accessible and useful Google
An organizations mission describes its core purpose. In partnership with the organizations vision which communicates a future-focused direction the mission provides a basis for planning and decision making at all levels of the organization.
For this Discussion you compare mission and vision statements from multiple organizations and consider how these statements relate to planning.
To prepare:
Review the information related to the planning hierarchy and mission and vision statements in this weeks Learning Resources.
Research the mission and vision statements of three different types of organizations: a for-profit health care organization a not-for-profit health care organization and an organization outside of health care. As you examine the organizations mission and vision statements consider the following:
How effectively do the mission statements articulate the organizations purpose?
How effectively do the vision statements reflect future aims?
Do the mission and vision statements convey who (which groups) the organizations serve? Do they indicate obligations to various stakeholders?
Are the statements an appropriate length?
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