Assess the importance of Everett Rogers’ Diffusion of Innovation Model as a tool for understanding the product adoption tendencies of health care consumer.
Diffusion of Innovation
Please be mindful of the word count.
You are expected to participate in the weekly classroom discussion with relevant, purposeful and reflective thought. Each week you will have 2 discussion questions. Your initial posts should be substantive and show a comprehension of the assignment and the material being discussed. The original post should approximate 300 to 400 words per question. You are also required to respond/comment on one of your fellow-classmates’ initial post with a minimum of 300 words. It is important that you are respectful and courteous at all times, any responses found inappropriate by the instructor will be promptly removed and you will be notified. The grades assigned to these discussions result in the overall Participation Grade. Each discussion is worth 10 points. You must participate during the week a thread is assigned in order to receive any credit: That is from Monday through Monday 9am EST of each week. Any comments made after that will not be credited.
Week 6
Discussion 1
Please respond to the following: “Diffusion of Innovation”
Per the text, health care consumers vary in their willingness to adopt new product offerings, with some being quicker to adopt than others. Suggest the key reasons why you believe these variances exist. Provide a rationale with at least (1) example of a situation or scenario that would support your response.
Assess the importance of Everett Rogers’ Diffusion of Innovation Model as a tool for understanding the product adoption tendencies of health care consumer. Provide at least two (2) specific examples of Everett Rogers’ Diffusion of Innovation Model being used in a health care organization with which you are familiar.
Discussion 2
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