Assignment 2: Business Plan for a Healthcare OrganizationIn Week 5 you need to work on two main tasks:The first task is: Source of Revenue: An Increase in the Medicare Patient PopulationThe president of Gentiva Health Services is considering increasing her number of Medicare patients served next year.
However to do so she must begin to use RNs for client visits which Medicare reimburses at $45 per visit. An RN costs $35 per hour versus the current cost of $15 for an LPN or nurses aide. The president believes she can increase her patient visits by 15% by accepting Medicare patients. She is also aware that if she increases her Medicare patients the companys administrative costs will increase by approximately $10000 per year because of the claims file complexity.Use the following websites to gather data:10K Annual Report10Q Quarterly ReportUse the following volumes for your calculations:Volume for the year: Flexible budget: 6000 visitsStatic budget: 5945 visitsActual budget: 5889 visitsPrepare a two-page report that addresses the following:How many more visits will the company generate if it accepts Medicare patients?What would be the estimated profit or loss associated with the Medicare service line?Would you recommend that Gentiva Health Services increase its number of Medicare patients served? Why or why not?The second task is: Business PlanReview the quarterly report and develop a business plan for the organization for its upcoming financial year. Be sure to include the following in your organized business plan:Organization segmentMarketing segmentFinancial segmentProjected cash flow statementProjected income statementProjected balance sheetFeel free to take liberties with information needed that is not available in the report. You may find the quarterly report at http://finance.yahoo.com/news/gentiva-health-services-reports-third-221500117.htmlInclude all required tasks for this assignment in a Word document.By Tuesday March 28 2017 submit the Word document to the W5: Assignment 2 Dropbox.Name your document SUO_HCM3005_W5_A2_LastName_FirstInitial.doc.Assignment 2 Grading Criteria Determined based on the budget statistics how many more visits the company will generate if it accepts Medicare patients. 25 pointsDetermined the estimated profit or loss associated with the Medicare service line. 25 pointsMade and defended your recommendation as to whether to increase the number of Medicare patients served. 25 pointsDeveloped the organization marketing and financial segments. 75 pointsDeveloped the projected cash flow statement income statement and balance sheet. 75 pointsPresented an organized and well-thought-out business plan. 10 pointsPresented a structured document free of spelling and grammatical errors. Properly cited sources using APA format. 15 pointsTotal points: 250 points
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