This analysis project requires you to tackle a problem within your field of study by first exploring it, its causes, and its impacts. Then, if you want, you can recommend one or more practical solutions to solve the problem.
The problem: Social media is forever evolving, why and how? What are the different pathways that a business can take in creating and building their brand?
Your goal for the analysis is to answer the questions through your sources. Finding multiple angles and perspectives is ideal so that you explore those possibilities in the final paper before settling on your recommendation. Be sure to identify what is at stake.
Here are questions to help guide your analysis:
What is the problem being addressed (explain, describe, and “prove†that it exists)?
Who is affected by this problem?
Why does this problem exist (identify the root causes)?
Why does the problem persist (identify the major factors that contribute to the problem’s ongoing presence)?
What is at stake if the problem is not solved?
If you decide to include a solution, use these questions to guide you:
Who can take action?
What should they do, exactly?
Why would this help?
What are the positive and negative aspects of your solution(s)?
PURPOSE: To analyze a problem and possibly provide a solution
AUDIENCE: Classmates, others interested in the field
LENGTH: 900 – 1,000 words (Times New Roman font). Please do not go significantly under or above the word count requirement.
SOURCES: Minimum of 5 (five) sources from the APUS Library (These may include sources you used in previous assignments. Going under this number will cost points in grading.)
FORMAT: APA Format
Source 1: Status update; Social media key for building brands, but exercise caution
BILL SHEA
Crain’s Detroit business, 2014-12-15, Vol.30 (50), p.11
Source 2: Social media brand building strategies in B2B companies
Cawsey, Timothy ; Rowley, Jennifer
Marketing intelligence & planning, 2016-09-05, Vol.34 (6), p.754-776
Source 3: The evolution of social media as a marketing tool for entrepreneurs
Geho, Patrick R ; Dangelo, Jennifer
The entrepreneurial executive, 2012-01-01, Vol.17, p.61
Source 4: Visionary brand strategies require visionary product strategies: Centering product experience is imperative
Ryan Chen and Mathieu Turpault
Journal of Brand Strategy, 9 (4), 391-400 (2021)
Source 5: Sonic branding: The value of intentional audio in the new normal
Audrey Arbeeny
Journal of Brand Strategy, 10 (1), 14-25 (2021)
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