Choose a Fortune 500 company and in 6-8 page essay evaluate how the organization makes their brand visible in the marketplace, the appeal the company expresses, and the internal processes such as teamwork culture, collaboration, and focus are used to achieve sustained brand relevance. Incorporate multiple information resources with appropriate citations; and evaluate the relative merits of competing resources with respect to the concepts being discussed.
The Final Project must be in APA format and make sure to provide 3 – 5 outside sources to support your work.
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