Case AnalysisCase Study: DisneyThe Happiest Brand On Earth Analyze the problem, and prepare a group memo report (max: 2-5 pages, SINGLE spaced) include the following topics. – General Overview of the Case- Issues, alternatives, challenges you identified in the article- Your recommendation for action, and why you recommend it; you must support what you recommend.- anwer the questions, if any, at the end of the case. – generate a list of questions (minimum 4-5) for the rest of the class to encourage participation. Powerpoint Slides 10 Slides: 2 Background/ Video4 Questions, each question on a slide ( the questions are attached)2 Discussion questions (raise questions for the class)2 Overview, What I learned from chapter 2 NOTE: Please talk about the SWOT Analysis that is the best example for chapter 2.
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