Choose a country and based on the concepts from Weeks 1-5, analyze the country’s dimensions of distance, institutions, industrial clusters, and diffusion of technology. use the readings from Weeks 1-5 and cite your use
carefully.
/1. Multinational Business (Week of September 24, 2012)
Learning Objective: Introduce the concepts of multinational business including global context and company strategy.
Reading: Ghemawat P 2011 “The Cosmopolitan Corporation” Harvard Business Review. May, Vol. 89, Issue 5, pp. 92-99.
2. Dimensions of Distance (Week of October 1, 2012)
Learning Objective: Assess different types of distance between countries and analyze how these distances affect
global trade and multinational business strategy.
Reading: Ghemawat P 2001 “Distance Still Matters: The Hard Reality of Global Expansion” Harvard Business Review,
September, Vol. 79 Issue 8, p137-147.
Case: Alkema R Koster M and Williams C 2010 “Resuming Internationalization at Starbucks”. (Purchase from Harvard)
Question: Should Starbucks resume its international expansion and once again intensify its commitments in overseas
markets? If so, what approach should the company take?
3. Country Institutions (Week of October 8, 2012)
Learning Objective: Discover how multinational companies can identify and adjust to different country institutional
contexts.
Reading: Khanna T Palepu K and Sinha J 2005 “Strategies That Fit Emerging Markets” Harvard Business Review, June,
Vol. 83, Issue 6, pp. 63-76.
Case: Khanna T Raabe E 2007 “General Electric Healthcare”. (Purchase from Harvard)
Question: How do country institutions affect GE’s multinational business strategy?
4. Global Clusters (Week of October 15, 2012)
Learning Objective: Understand the role of local industrial clusters in the global economy for competition and
economic development.
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