Creatively analyse the market orientation of the company using the market orientation assessment form to support your analysis.
2. Assess the marketing approach adopted by the company and recommend alternative approaches, if needed.
3. Critically evaluate the focus of the marketing strategy and comment on the integration between the business strategy and the marketing strategy, and the level of support the marketing strategy receives from top management.
4. Reflect on the monitoring and control measures that the company uses to assess the performance of its marketing strategy and deliver innovative solutions.
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