Critically assess the advantages Zara gain against the competition by having a very responsive supply chain?
1. Critically assess the advantages Zara gain against the competition by having a very responsive supply chain?

Define Supply chain management
Provide examples from the case study of Zaras supply chain
Define a responsive supply chain and its importance to Zara.
Define competitive advantage using Porters five forces model
Identify some of Zaras competitors in the retail industry
Analyses the importance of competitive strategy
Explain how a responsive supply chain supports Zaras competitive advantage
Identify Zaras advantages over its competitors from the case study.

2. Provide a critically analysis of why Inditex has chosen to have both in-house manufacturing and outsourced manufacturing and why it has maintained manufacturing capacity in Europe even though manufacturing in Asia is much cheaper.

Based on the case study provide a very brief introduction to Inditex
Define and explain in-house manufacturing
Analyse the importance of in-house manufacturing
Define and explain outsource manufacturing
Analyse the importance of outsource manufacturing
Provide evidence from the case study explaining why the company chose to use both in-house and outsource manufacturing and whether this is a good idea.
Provide evidence from the case explaining why the company maintained manufacturing capacity in Europe even though manufacturing in Asia is much cheaper. How does this decision affect the organisation?

3 Analyse why Zara source products with uncertain demand from local manufacturers and products with predictable demand from Asian manufacturers.

Define and analyse uncertain demand addressing its impact on the supply chain
Identify from the case study reasons why Zara sourced products with uncertain demand from local manufactures. Discuss if this is a good idea.
Define and analyse predictable demand and its impact on the supply chain
Identify from the case study reasons why Zara sourced products with predictable demand from its Asian manufacturers and discuss the reasoning behind this idea.

4 Critically analyse the advantage Zara gain from replenishing its stores multiple times a weeks compared with a less frequent schedule.

Define and explain supply Chain strategy and flexible supply chain
Provide examples of supply chain strategy used in organisations.
Analyse why it is important for Zara to replenish its stores multiple times a week compared with less frequent schedule. Explain the difference between the two and link your answers to the companys business strategy.
Explain how technology supports Zaras ability to use the multiple times replenishment strategy.
Define and analyse supply chain management systems and their importance to the management of supply chains.
Analyse the advantages Zara gained from the multiple times replenishment strategy.

5 Provide a critical analysis of whether or not you think Zaras responsive replenishment infrastructure is better suited for online sales or retail sales.

From the case study identify Zaras responsive replenishment infrastructure
Analyse the benefits of online sales to the retail industry and Zara.
Link the responsive replenishment infrastructure to online sales
Link the responsive replenishment infrastructure to retail sales
Analyse whether or not you feel the responsive replenishment infrastructure is best suited for online sales, retails sales or both.


 

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