Describe how social networking could be tapped to engage customers for this product or service.
Promotional Strategies and Techniques
Promotion is the fourth “P” addressed in this Assessment. Consider: Your healthcare organization has a product or service to offer. You are very familiar with the strategic plan of the organization. You know its mission, vision, and goals. Now, as a marketing advisor, how are you going to use promotional media to advance your cause? Promotional strategies have to be carefully and sensitively targeted in areas such as television and radio, print and web-based, and social media. They reflect the organization as well as the customer or, in most cases, many different customers.
In 3–4 pages of your marketing plan:
· Describe three promotional strategies you would use to promote the product or service in order to attract consumers. Keep in mind that the market you are in has everything to do with determining appropriate marketing techniques. For each marketing technique you suggest, include a rationale for why it is appropriate for the intended market.
· Explain the advantages of each strategy and possible disadvantages.
· Describe how social networking could be tapped to engage customers for this product or service.
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