Discuss how your selected healthcare system can legally market their services and products (e.g. federal requirements, state mandates, etc.)
Assignment 1
To begin, select one (1) of the following healthcare systems that you would like to explore
for this unit:
Acute care
Ambulatory care
Assisted living
Continuing care retirement community
Critical access hospital
Dialysis care
Home health care
Hospice care
Long-term care
Memory care
Palliative care
Pediatric care
Primary care
Short-term care (e.g. post-surgery therapy)
Surgical care
Veterans Administration
Other (requires approval from instructor)
The healthcare system that you selected will be the foundation for your unit 2 assignment.
Discuss how your selected healthcare system can legally market their services and
products (e.g. federal requirements, state mandates, etc.)
Defend three (3) marketing principles and/or theories that you believe are most
promising for your healthcare system
Research a real-life healthcare system that matches the system you selected and
synthesize the success of its marketing efforts
Report your findings by using one (1) of the methods below:
○ 4-5 page fact sheet for the general community
○ Letter to the CEO of your selected healthcare system.
○ Infographic
The use of first person is permitted for this assignment. APA formatting (e.g. title
page, conclusion, reference page, etc.) should not be used.
Although the use of APA formatting is not required for this assignment, proper
grammar, spelling, and punctuation are expected.
*Hint: Try locating a healthcare system that you are familiar with, would like to network
with, have heard concerns about, or one that is completely unfamiliar to you.
Reference: https://data.medicare.gov/
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