• Individual case study – You need to choose one form of niche tourism – ideally the one that interests you the most – and critically discuss opportunities and possible outcomes of its development in chosen destination.
Assessment type Description of item Weighting Week due
CWK (1) Individual portfolio 40% 5-14
CWK (2) Individual case study (2500 words) 60% 15
Summary description of assessment items
Note: My preferred topic is Fashion Tourism in London. If not you can choose any 1 topic from the list of blog that I have attached in my account.
CASE STUDY
1. Choose one form of niche tourism – ideally the one that interests you the most
O You may want to choose out of forms discussed during classes
O You can choose among other niche tourism forms as listed in the module booklet
2. Choose destination where, due to its predispositions, this form of tourism is already developed
O Case study format
O Destination can be local or regional, UK or abroad
CASE STUDY AIMS
Critically discuss niche tourism product, opportunities and possible outcomes of its development in chosen destination.
O OPPORTUNITIES + PRODUCT DESIGN
O To research and interpret market trends and match and (re)design niche tourism products appropriate to particular destination
O OUTCOMES
O To demonstrate ability and knowledge necessary to target niche markets in a more effective manner, according to the needs of business as well as market demands
CASE STUDY
O When choosing a topic:
O Case study must be appropriate for this module (niche or even sub-niche form of tourism)
O When choosing a destination:
O Ensure that you can get sufficient information before you embark on the research
O If you’re planning to choose destination abroad, you can / should use data available in the local language
O
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