Evaluate the significance of organizational branding and other aspects of marketing In healthcare.
Analyze the distinction between customer satisfaction and customer loyalty. Also Evaluate the significance of organizational branding and other aspects of marketing In healthcare.
Explain how they relate to customer loyalty. Consider the following statement;
Although it is obvious that dissatisfied customers will certainly switch, it has been found that even satisfied customers will switch providers or suppliers. Satisfaction in and of itself is not sufficient.
( Essential of healthcare marketing Berkowitz, 2011, p. 236).
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