Evaluate the usefulness of the diversity information to potential employees.
From Understanding and Managing Diversity by Harvey and Allard.
An important part of our course is researching information on diversity and multiculturalism and its social, cultural, and ethical
impact upon individual citizens, groups of people, and society at large. In the twentyfirst
century, Web sites are an important
channel of communication between organizations and their external stakeholders. If an organization is serious about its
commitment to diversity, one would expect that this would be reflected in the design, content, and graphics of the Web site.
Potential employees, customers, suppliers, etc., often turn first to a Web site before initiating interaction with an organization. If
diversity is really integral to the mission and values of an organization, information on diversity should be easily accessible,
informative, and well integrated into the Web site.
You will select a specific company in an industry such as healthcare, hospitality, manufacturing government, education,
sports, etc. Then, prepare a report on the following:
1. Evaluate how accessible diversityrelated
material is on this Web site. Is there a direct link from the home page? What type
of results does entering the term “diversity” in a search box yield? Or, do you have to explore on your own? Sometimes
searching under “careers” or “press releases” may produce some diversityrelated
results. On some Web sites, you will have
to explore deeply into Web pages to find material related to diversity. What does this say about the organization’s commitment
to diversity?
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