Examine two (2) internal barriers GE Healthcare faced when developing its BOP market in India and determine the manner in which they hindered GE Healthcare’s growth in this market segment.
HSA 599 week 5 Case Study – GE Healthcare (A): Innovating for Emerging Markets
Read the GE Healthcare (A): Innovating for Emerging Markets” located in the XanEdu case pack and also read other sources then:
Write a three to four (3-4) page paper in which you:
· Determine two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low cost Electroencephalography (EEG) machine in bottom of the pyramid markets (BOP).
· Examine two (2) internal barriers GE Healthcare faced when developing its BOP market in India and determine the manner in which they hindered GE Healthcare’s growth in this market segment.
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