Explain how a marketing plan can improve the image of the organization. Provide three reasons for choosing this organization and describe any image or public relation issues.
Written Assignment – Purpose of Healthcare Marketing
Identify a healthcare provider (urgent care facility, clinic, hospital, hospice or pharmaceutical company) that could benefit from a marketing campaign. Provide three reasons for choosing this organization and describe any image or public relation issues. Public-relation issues can include a negative public incident, poor reputation or recent fraud investigation. Finally, explain how a marketing plan can improve the image of the organization.
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