1. Executive Summary (Page 1)
    • A summary of background, issues, analysis, and main strategic goals/objectives
  2. Environmental Analysis (Pages 2–3)
    • External environmental analysis (PESTLE, SWOT, Porter’s five forces as appropriate)
    • Internal environmental analysis (organizational capacity and resources, culture and structure, etc.)
  3. References section (Page 4)
Research must include a minimum of three credible sources such as those from the government, think tanks, consulting or research firms, academic institutions, or corporations (public financial statements, company brochures and catalogs, corporate website information). Sources from mainstream media (e.g. news outlets) or Wikipedia are not acceptable.
Citations and reference(s) must follow APA, 6th ed.  format.

 

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