Go to thehersheycompany.com website and click on News Center then click on News Releases. Read through the most recent 10 press releases” (David & David, 2017, p. 160).

“Step 2. Determine two new strategies that Hershey is actually pursuing. Give some pros and cons of those two new Hershey strategies” (David & David, 2015, p. 161).

Two New Strategies Hershey is Actually Pursuing

Tips:

· Use Table 5-4, p. 133, as a quick guide for the 11 different types of strategies. Detailed discussion of each of these types of strategies are included on pages 133-154.

· As you read Hershey’s 10 press releases, look for examples of one of these 11 types of strategies.

o Make sure the two press releases you choose include one of the strategies discussed in the textbook (pp. 130-144);

· In your response:

o Identify the type of strategy from the Types of Strategies included in Table 5-4 (p. 1332);

o Describe how Hershey is using this type of strategy using the information in the press release.

o State the pros and cons, using the textbook (pp. 133-154) as your source to support your responses.

o Cite the press release as your source using proper both in-text and reference citation for each press release used as a source.

o Example of the proper APA citation for press releases are:

§ In-text citation example: (Hershey, 2016, July 19)

§ Reference citation example:

Hershey. (2016, July19). New flagship store slated to open at 20 Times Square in late 2017. Retrieved from https://www.thehersheycompany.com/content/corporate/en_us/news-center/news-detail.html?2186416

§ Hershey is the author of the Hershey’s press release;

§ The date is located on the press release; and

§ The URL for the press release you use is included in the reference citation

First Current Strategy

· Identify the type of strategy Hershey is using from textbook Table 5-4

· Describe Hershey’s tactic to implement this strategy that is explained in the press release.

o Remember to cite the press release (Hershey, YY, Month, DD).

o Include p. or para. in the APA in-text citation if quoting from the press release

· Advantages

o What does the textbook state are advantages of this type of strategy?

o Are these advantages for Hershey based upon how they are implementing the strategy? Why or why not?

· Disadvantages

o What are some of the disadvantages of this type of strategy as describe in the textbook? (e.g., costs, control)

o Are these disadvantages for Hershey as they are implementing the strategy? Why or why not?

o Are there other disadvantages for Hershey?

Second Current Strategy