Read the Case Study "Green Manufacturing and Sustainability at Frito-Lay" and view the accompanying video.
B. Answer the following questions:
What are the sources of pressure on firms such as Frito-Lay to reduce their environmental footprint?
Identify the specific techniques that Frito-Lay is using to become a "green manufacturer."
C. Certain consumers are willing to pay extra for products or services they are certain are manufactured or produced under carbon emission neutrality. What is your position on this matter?
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