Health care consumers receive various communications about different health care options. It is important to understand consumer demographics to be able to determine the impact (positive or negative) media, social networks, branding, marketing, and communication play in health care consumer choices.
In this assignment you will research managed care plans to determine what impact social media and other external influences have on consumer behaviors.
Research the different managed care insurance plans listed below by reviewing various health care organizations or resources (e.g., Kaiser as an HMO). Consider within your research who might access the health care systems (i.e., age, generation, socioeconomic status, military/veteran, and health care insurance plans, etc.) List 2 advantages for the HMOs, PPOs, and POSs and 2 disadvantages of each of the same in a chart like the one below:
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