How the product is sold and marketed in the market. (Marketing strategies)One approach is to look at a product, service or place where consumption takes place and discuss how it is sold, marketed and what the particular signs are for it.
One approach is to look at a product, service or place where consumption takes place and discuss how it is sold, marketed and what the particular signs are for it. You may also look at how the marketing takes place.The example of Listerine;Listerine, for instance, was invented in the nineteenth century as powerful surgical antiseptic. It was later sold, in distilled form, as both a floor cleaner and a cure for gonorrhea. But it wasn\’t a runaway success until the 1920s, when it was pitched as a solution for \”chronic halitosis\”— a then obscure medical term for bad breath. Listerine\’s new ads featured forlorn young women and men, eager for marriage but turned off by their mate\’s rotten breath. \”Can I be happy with him in spite of that?\” one maiden asked herself. Until that time, bad breath was not conventionally considered such a catastrophe. But Listerine changed that. As the advertising scholar James B. Twitchell writes, \”Listerine did not make mouthwash as much as it made halitosis.\” In just seven years, the company\’s revenues rose from $115,000 to more than $8 million.What Levitt is discussing here is a transformation of health consumption. Before, we looked at health as the prevention and treatment of illnesses. Today, we look at it as the opportunity to sell goods based on manufactured health needs. As Levitt points out, \”bad breath was not conventionally considered such a catastrophe.\” \”Listerine did not make mouthwash as much as it made halitosis.\” In other words, a disease was invented to sell a cure rather than a cure invented to treat a disease.Other examples;Why a lot of people chose Apple\’s products?Why Nike limits the quantity of some sneakers?Why do advertisers use unrelated stuffs to advertise their products? (Hot girls for a hamburger ad, Celebrities for a perfume ad)For this paper, you can look at any product, service, or place in the United States. Argue and claim about how it is sold or marketed.1250~1500 words, MLA 8 formatting, at least 3 resources
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