Identify at least three specific terms from the chapters/notes that Mr. Gazitua mentioned in the video. In your own words, briefly explain what each term means.
MAN 4673-U01 TRADE POLICY AND BUSINESS
CASE ANALYSIS GUIDELINES and QUESTIONS
Video case: Budding Biz – David Wernick video interview with Ralph Gazitua
This video is an interview that examines the founding and growth of WTDC, a leading Miami-based logistics infrastructure company founded by the Gazitua family in the 1970s. WTDC President and CEO Ralph Gazitua explains how and why his family started the company, the various challenges his company has faced over time and how he has adapted his business model to meet the demands of the marketplace. The 15 minute video includes a tour of WTDC’s warehouse and a brief interview with WTDC’s marketing manager.
INSTRUCTIONS:
1.Watch the 15 minute video, available at the links below. Note that the video is in two parts. You must watch both parts:
Part 1: https://www.youtube.com/watch?v=DNRnF58Bu94&feature=youtu.be
Part 2: https://www.youtube.com/watch?v=x0QaVG4f0G0
2.After watching the video, answer the following two questions:
a.Identify at least three specific terms from the chapters/notes that Mr. Gazitua mentioned in the video. In your own words, briefly explain what each term means.
b.Assume that Mr. Gazitua needs to re-engineer the firm again. His main goal is to attract more foreign clients and to provide assistance to these clients as they try to enter the US market. He has hired you as a management consultant to give him some guidance. Based on what you have learned from the textbook, what would you advise Mr. Gazitua to do?
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