In many Western countries, New Zealand for example, ads by pharmaceutical companies are banned as a matter of law. The United States is unusual not only for allowing this practice but also in the saturation of commercials that confront Americans regarding their pharmaceutical choices. In this discussion, we consider the impact this has on efficiency and fairness in the healthcare system.

In many Western countries, New Zealand for example, ads by pharmaceutical companies are banned as a matter of law. The United States is unusual not only for allowing this practice but also in the saturation of commercials that confront Americans regarding their pharmaceutical choices. In this discussion, we consider the impact this has on efficiency and fairness in the healthcare system.


 

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