Marketing information is critical throughout the product life cycle. The marketing function also plays an essential role in determining pricing and distribution for products or services.
Prepare for this Application Assignment as follows:
This week’s media segment, “ Strategic Planning in Action: Good Samaritan Hospital of Maryland” presents some information on the marketing decisions made for the JointExperience and The Spine Center at that hospital. Consider how the information presented in this media segment relates to the concepts and ideas presented in the course text, as well as last week’s media segment.
With this in mind, select a specific health care product or service of interest to you. For instance, you may choose an over the counter medication, medical device, or specialty care within a health care organization. If you would like, you may use the same product or service you selected for the Discussion.
Research the product or service you have selected using the Internet and the Walden Library. Analyze your selected example in terms of concepts related to:
Product strategy, including the product life cycle and branding (Chapter 8 of Essentials of Health Care Marketing)
Price (Chapter 9 of Essentials of Health Care Marketing)
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