Week5 Assignment
For the assignment this week you will use your own business idea, an identified need of a product or service in your community or an existing business idea and will prepare a 3 – 5 page essay on a business concept using diagram 6.2 on page 170 of “Brand Relevance,” using as many of the perspectives as necessary and applicable to your chosen idea. This assignment must be in APA format. The assignment should be submitted to the weekly assignment folder.
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