Perform an analysis of the social / demographic, technological, economic, environmental / geographic, and political/legal / governmental segments to understand the general environment facing Union Pacific.
• Describe how Union Pacific will be a
1. Suppose the government imposes tax cuts for 95% of all households. How does this affect Ford Motor Company?
2. To what extent is Ford’s financial health affected by fiscal and monetary policy? Please give at least one specific example.
3. As the session comes to a close, assess the overall financial health of your organization. What are good and bad signs, if any, in your assessment? Now, make a forecast for the future! How do you see Ford in ten years?
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