PROVIDE A SITUATIONAL ANALYSIS OF ALDI IN AUSTRALIA. B) DISCUSS THE FIT BETWEEN THE COMPANY STRATEGY AND ITS CONTEXT. C) ANALYSE AND EVALUATE THE CURRENT STRATEGIC APPROACH OF THE ORGANISATION. D) DISCUSS THE FIT BETWEEN THE COMPANY STRATEGY AND ITS GOALS AND EXPECTATION
(40 marks | Word limit: 2,500 words)
Analyse the following case study, which can be found in Grant et al., (2014) Contemporary Strategic Management: An Australian Perspective, 2nd edn, Wiley.
• The Australian Supermarket Industry (See p.440)
Using the case study as well as up to date sources of information from your own independent research you are required to analyse the strategic management of Aldi’s expansion in Australia.
You need to discuss the following:
a) Provide a situational analysis of Aldi in Australia.
b) Discuss the fit between the company strategy and its context.
c) Analyse and evaluate the current strategic approach of the organisation.
d) Discuss the fit between the company strategy and its goals and expectations.
e) Outline with recommendations the future for Aldi you have chosen based on their current situation and strategy.
You are expected to use a minimum of 15 references. As a guide these must be authoritative and comprise:
• At least 10 academic articles/papers
• Up to 2 text books (including the prescribed text).
• Up to 3 other authoritative sources of your choice.
Please note.
Wikipedia, Slideshare, Businessballs, BizEd, Mindtools and other non-academic sources are not considered to be authoritative and will bring low marks if used. General websites should be avoided. Use journals instead. If in doubt, please consult your lecturer.
End of assessment
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Assessment Marking Rubric
Criteria HD (High Distinction)
85%-100% DN (Distinction)
75%-84% CR (Credit) 74%-65% P (Pass) 50%-64% NN (Fail)
0%-49% Score
Provide a situational analysis of the company under investigation. Full and skilful analysis of the company under investigation. Full and logical analysis of the company under investigation. Solid but limited analysis of the company under investigation. Adequate analysis of the company under investigation. Poor or no analysis of the company under investigation. /10
Discuss the fit between the company strategy and its context. Full and skilful discussion of the fit between the company strategy and its context. Full and logical discussion of the fit between the company strategy and its context. Solid but limited discussion of the fit between the company strategy and its context. Adequate discussion of the fit between the company strategy and its context. Poor or no discussion of the fit between the company strategy and its context.. /6
Analyse and evaluate the current strategic approach in the organisation. Excellent and logically analysis and evaluation of the current strategic approach in the organisation. Clear reasoned analysis and evaluation of the current strategic approach in the organisation. Clear but limited analysis and evaluation of the current strategic approach in the organisation. Adequate analysis and evaluation of the current strategic approach in the organisation. Poor or no analysis and evaluation of the current strategic approach in the organisation. /6
Discuss the fit between the company strategy and its goals and expectations. Full and skilful discussion of the fit between the company strategy and its goals and expectation. Full and logical discussion of the fit between the company strategy and its goals and expectation. Logical but limited discussion of the fit between the company strategy and its goals and expectation. Adequate discussion of the fit between the company strategy and its goals and expectation. Poor or no discussion of the fit between the company strategy and its goals and expectation. /4
Outline the future for the organisation you have chosen based on their current situation and strategy. Full and skilful overview of the future for the organisation you have chosen. Full and logical overview of the future for the organisation you have chosen. Logical but limited overview
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