Select a company, product or service that you that you are interested in researching. If you work for a company it can be your own, if there is something you might like to do in the future you may choose that. All answers should related to the same situation.
1. Discuss two business objectives of the company (Summarized into a few bullet points)
2. Identify a challenge or opportunity for the business that help in achieving objectives
3. Develop 3-6 research objectives
4. Develop hypotheses 3-6 hypotheses that support the research objectives
5. Include at least one descriptive and one causal hypothesis
6. Determine a research design (use components of Secondary, __________, Qualitative and _______, Exploratory, ______, _________ designs.
7. Identify 2-4 constructs that will help support your hypothesis
8. Select one construct and create 4-6 variables that represent the construct
9. Identify the 4 types of variables in establishing causal relationships provide an example of each
10. Identify the 4 types of scales in a quantitative survey and provide an example of each.
11. Provide an example of respondent and non-respondent error
12. What scales can the mean be used for? Explain your answer.
13. Provide an example of when the mean can be deceiving. What other information do you need?
14. How might you use observational research. Identify one possible observation and an idea of what you would do with the finding.
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