Suggest realistic branding strategies needed for marketers to evaluate newly developed healthcare products or services.Please respond to the following: “Brand Stretch Spectrum and Market Product Grid”
Assess the importance of evaluating newly developed healthcare products in order to determine whether the products should carry existing brand names or whether they should be assigned new brand names.
Suggest realistic branding strategies needed for marketers to evaluate newly developed healthcare products or services. Provide support for your rationale.
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