1. consider your favorite global organization. Describe the supply chain (their tier one supplier and tier one (1) customers). You can choose a public or private company; for-profit or non-profit; service organization or one that sells a product. It doesn’t matter because all organizations have a supply chain.
2. Describe three types of third-party logistics services (from Coyle et al. Ch 12) that either your organization, or one with which you are familiar, and its competitors use. To what degree do collaborative relationships (vertical or horizontal) exist within the industry in which your organization operates?
3. Read the On the line scenario in the Coyle, Langley, Novak, & Gibson (2017) text. Answer the following questions regarding that case:
Based on the concepts from Chapter 4, describe the type of logistics relationship that would be optimal for Ocean Spray Cranberries.
Describe 3 types of outsourced logistics services that could help Ocean Spray Cranberries focus on their core competencies. How would each benefit the company.


 

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