The owners of a local health-food restaurant have asked you to prepare a psychographic profile of families living in the community surrounding the restaurant’s location. Construct a ten-question psychographic inventory appropriate for segmenting families on the basis of their dining-out preferences.

The owners of a local health-food restaurant have asked you to prepare a psychographic profile of families living in the community surrounding the restaurant’s location. Construct a ten-question psychographic inventory appropriate for segmenting families on the basis of their dining-out preferences.


 

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