What would the total Customer Lifetime Value using these calculations?
Let’s look at the ‘Customer Lifetime Value’ marketing concept. We’ll use the following hypothetical scenario to calculate the total expenditure for auto insurance. Try not to overthink here, just calculate the numbers… monthly cost times number of months times total number of years (previous & future):
Monthly cost = $130
Number of previous years = 15
Number of future years = 35
Prepare a one-page analysis (approximately 75-100 words) based on the following two questions:
What would the total Customer Lifetime Value using these calculations? (show your worksheet)
Why should all of a firm’s departments understand the impact of this strategy?
Written Assignment One Pager: B-to-B vs B-to-C marketing
Consider some of the consumer behavior topics for business-to-consumer (B-to-C) marketing from Chapter 6. How might you apply them to business-to-business (B-to-B) settings? For example, how might non-compensatory models of choice work?
You are expected to incorporate specific marketing terminologies from the text in your responses.
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