What is the Plan you will are proposing?External Analysis (Opportunities and Threats outside of your organization)
State of Economy
Describe in 3-5 sentences.
2. Organization/Company Summary Management Summary
Organization/Company Ownership
Organization/Company Locations and Facilities
Organizational Structure
Organizational Chart include names and titles
of Management Team
Management Team Gaps (Vacancies)
Personnel Plan Team other than Management
3. Services/Product(s)
Services/Product(s)
Promotional Literature to be utilized
Is this new Technology?
Are there future services related to the product or service?
4. SWOT Analysis
5. Situation Analysis
a. External Analysis (Opportunities and Threats outside of your organization)
State of Economy
Regulatory Considerations Regulatory Agencies
Any social trends?
Any technology trends?
Service Categories
Service Area Include a MAP of Baltimore Maryland
Market Segmentation
1. Market Demographics
2. Market Needs
3. Market Trends
4. Market Growth
Competitor Comparison / Analysis
Who are competitors?
1. Locations
2. Services offered
Prepare Competitor Analysis Chart
Why do you have the competitive advantage?
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