What steps should management take to better prepare the firm, managers, and employees to internationalize? Explain each.
Using the case at the end of Chapter 13, answer the questions below.
First Topic: What steps should management take to better prepare the firm, managers, and employees to internationalize? Explain each.
Second Topic: ABD undertook the key tasks process in global market opportunity assessment. Evaluate how well or poorly ABD accomplished each task.
Third Topic: As a member of ABD’s management team, what countries would you recommend targeting first? Justify each recommendation.
Fourth Topic: How should ABD estimate sales potential for Europe and other affluent economies? Justify your answer.
Fifth Topic: What organizational structure should ABD now employ with its commitment to international business? Justify your answer.
Sixth Topic: Considering the balance between global integration and local responsiveness, what strategy should ABD select? Justify your answer.
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