Which type of retail establishment is least likely to adopt scrambled merchandising?One of the most dramatic changes created by e-tailing is a shift in power between retailers and consumers. This shift in power is derived from:
QUESTION 1
One of the most dramatic changes created by e-tailing is a shift in power between retailers and consumers. This shift in power is derived from:
The ability of consumers to purchase from retailers in other countries as a result of the Internet.
The inability of Internet retailers to compete with more traditional bricks-and-mortar retailers.
The loss of control of pricing information by retailers due to the information dissemination capabilities of the Internet.
The decreased power of consumers when transacting and negotiating with retailers.
5 points
QUESTION 2
Which type of retail establishment is least likely to adopt scrambled merchandising?
A convenience market
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