. Word Limit: 3,000 (see individual tasks for word limits)
You must indicate the word count for your submission on the front page. Written
assignments must fall within a 10% range of the limit for each section. Your assignment
must not be shorter than 2,700 words and not longer than 3,300 words.
2. Submission Date: 13:59 on 2th May 2016
This assignment must be received by no later than the deadline date. Work cannot
be uploaded on Turnitin after the stated date and will receive a mark of zero (unless
an extension has been approved in advance of the deadline).
3. Extensions
Requests for short-term extensions will only be considered in the case of illness or
other cause considered valid by the Student Adviser. These must normally be received
and agreed by the Student Adviser in writing at least 24 hours prior to the deadline.
Please refer to the Academic Regulations or your Student Handbook for full details.
NOTE:
YOU MUST SUBMIT YOUR ASSIGNMENT USING TURNITIN SOFTWARE
Module Title: Business Skills Module Code MOD003325
Academic Year: 2015/2016 Level: 4
Assessment Number: 1 (interim) Semester: 2
Module Leader: Weighting: 60%
Type of Assessments: Assignment Total Word Limit: 3,000
Assessed Learning Outcomes:
1 and 2
Additional Guidance:
You must complete all tasks and
submit your responses in a single
document, marked with your student
identification (SID) number(s) and
indicating the word count.
You must provide references where
appropriate, following Harvard style,
and include a bibliography.
Please note that this is an individual piece of work and collusion is not
tolerated. This means that all tasks must be written by you individually without
assistance.
Task A: Report, 1250 words
Having delivered your presentation to Croft Gleeson Ltd, your Human Resources department have
asked you to write a report that details your findings.
The report should have the title:
Investment Opportunities in Social Media for Croft Gleeson Ltd
The report must follow a standard business report format, be professionally presented and include
the following sections:
• Cover Page
• Executive Summary (approx. 100 words)
• Table of Contents
• Introduction (approx.100-200 words)
• Findings and Analysis (approx. 1000 words)
• Conclusion (approx. 150-250 words)
• Reference List/Bibliography
• Appendices (only if required, this section is optional)
Key areas to cover in the Findings/Analysis section are:
Ø What is Social Media?
Ø What is the international picture of the industry like?
Ø What are the money making opportunities like in relation to the creation of a new social
media website?
Ø What are the potential costs involved in creating a website?
Ø What are the potential risks of investing in this type of opportunity?
Ø Do you advise on investing in the creation of a social media website? If so, you will need to
give details of the type of team that should be created and reasons why. If not, then you
must give a valid explanation of your reasoning.
Your appendices should include:
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