Write a strategic objectives summary. Include your balanced scorecard, communication plan, risks, mitigation plans and consideration of ethical implications of objectives.

Write a strategic objectives summary. Include your balanced scorecard, communication plan, risks, mitigation plans and consideration of ethical implications of objectives.

Write a 1,050- to 1,400-word strategic objectives summary. Include your balanced scorecard, communication plan, risks, mitigation plans and consideration of ethical implications of objectives.

Note: This assignment relates to the same business, your division, and your new product or service, which you identified in Week 2.

Develop the strategic objectives for your new division of the existing business in a balanced scorecard format in the context of key trends, assumptions, and risks. The strategic objectives are measures of attaining your vision and mission. As you develop them, consider the vision, mission, and values for your division and the outcomes of your SWOT analysis.

Consider the following four quadrants of the balanced scorecard when developing your strategic objectives:

Shareholder Value or Financial Perspective, which includes strategic objectives in areas such as:
Market share
Revenues and costs
Profitability
Competitive position
Customer Value Perspective, which includes strategic objectives in areas such as:
Customer retention or turnover
Customer satisfaction
Customer value

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