Marketing Plan of Nike and Michael Jordan

Analysis of Marketing Plan of Nike and Michael Jordan. Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: “If you have a body, you are an athlete!” (NikeBiz) This way of thinking is how Nike conducts every aspect of their business. Every person is a potential athlete or “consumer”. This is a common term when used in the realm of athletics but when Bill Bowerman said this it was in direct reference to the shoe industry. From their marketing strategies to their selling philosophies, Nike has developed one of the most recognizable and demanded name and logo tandems ever.

Learning outcome:

LO8:

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1     There are eight pages and one question in this assignment.

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TOTAL                                                                                                          50

Assignment instructions

Complete Question 1 in this document. Make sure you have read Modules 3 and 4 before completing this assignment.

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Make sure that you show all your workings within the assignment when calculations are required.