What is Aldi’s business level strategy? What are the activities that support this strategy?
3. Do you believe Aldi to be at a competitive advantage or disadvantage relative to Wal-Mart?
To answer this question, please use some analytical tools that we have introduced in the course to-date.
4. What do the numbers say about Aldis competitive advantage (or disadvantage)i.e. do the numbers support your answer to #2? How?
5. Should Wal-Mart be worried about Aldi? Should Aldi be worried about Wal-Mart? Please provide yes and no arguments for each question.
6. What is Wal-Mart’s likely reaction to Aldi?
7. Which parts of Aldi’s model could Wal-Mart imitate?
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