Introducing Your Business Plan and consult the section headed Industry Analysis.

Group Report #1: YOUR GREAT BUSINESS IDEA, INDUSTRY ANALYSIS & GLOBAL ISSUES

TYPE OF COMPANY

The selection of a business idea is the most important choice that your team will make in this course. Give it some thought, and make your choice carefully. If you need some further advice or guidance on coming up with a great business idea (and most students do), read the document entitled “Introducing Your Business Plan,” and consult the section headed “Type of Company.”

INDUSTRY ANALYSIS

This section of the plan provides an overall assessment of the industry in which your proposed company will compete. To find out what information belongs in this report, read the document entitled “Introducing Your Business Plan” and consult the section headed “Industry Analysis.”

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