List the target audience and objectives clearly and suggest PR activities to promote the new vaccine.
You are asked to create a PR plan on behalf of the medical company that created Gardasil, the first vaccine against any kind of cancer. This is a huge medical advancement and it needs to be communicated correctly in order to fade out any sceptical opinions and motivate all interested audience to go ahead with the vaccination. List the target audience and objectives clearly and suggest PR activities to promote the new vaccine.
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