Locate and analyze a healthcare organization’s strategic plan.Locate and analyze a healthcare organization’s strategic plan. Based on the strategic plan, select one product or service in which to focus your marketing plan.
M003: Marketing Opportunities and Challenges
Part I: Analysis of a Healthcare Organization’s Strategic Plan
Locate and analyze a healthcare organization’s strategic plan. Based on the strategic plan, select one product or service in which to focus your marketing plan.
Create a summary of your analysis as follows (5 pages):
· Provide an overarching description of the healthcare organization, including the organization’s strategic plan, which also includes the organization’s mission, vision, and goals.
· Briefly describe key products and services of this organization. Explain how these align to the organization’s mission and vision. Note: It is not necessary to include every product and service. Focus on key offerings.
· Based on the organization’s strategic plan, describe the marketing opportunities for the organization.
· Describe one product or service on which to focus your marketing plan. Provide an overview of the market for this product or service. Who are you marketing to? What are some special considerations you might take into account related to this market?
· Describe key competitors and where they are located.
· Explain how this product or service differs from competitors’ offerings.
· Describe how this product or service fits into the organization’s strategic plan.
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