· Describe the format (video, press release, newspaper article, etc.) of the communication you are critiquing, and the issuing agency.
· Evaluate the effectiveness of the communication based on what you have read and learned about PHEP communications from this week’s materials, discussing the implications of the current message and its possible impact on decision making or public reaction. The Crisis and Emergency Risk Communication Wallet Card from your Readings will provide you will some succinct criteria to use in your evaluation.
· Make concrete suggestions for improving this message based on your learning of appropriate risk communication methods
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