Explain promotion and the promotional mix
Explain promotion and the promotional mix.Pelau, C., & Zegreanu, P.. (2010). MOBILE MARKETING – THE MARKETING FOR THE NEXT GENERATION. Management & Marketing, 5(2), 101-116. Retrieved on December 1, 2011, from ABI/INFORM Global. (Document ID: 2127417321).
Jennifer Valentino-DeVries, & Emily Steel. (2010, September). Lawsuits Show Discomfort With Latest Innovations In Online-Tracking Tech. VentureWire. Retrieved on December 1, 2011, from Entrepreneurship. (Document ID: 2142916751).
The Difference Engine: The spy in your pocket :Mobile tracking. (2011, April). The Economist (Online). Retrieved on December 1, 2011, from ABI/INFORM Global. (Document ID: 2333939021).
Location-based services on mobile phones – Follow me: Adverts that know where you are could be lucrative—not to mention controversial, http://www.economist.com/node/15612291
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