Internal promotion is an active human resource process driven and managed by a Career Development Specialist. This process does not involve a human resource recruiter but is driven by HR and the upper management.

Internal promotion is an active human resource process driven and managed by a Career Development Specialist. This process does not involve a human resource recruiter but is driven by HR and the upper management.

Promotion process fills gaps in the organization (Susan, 2016). It is based on ones’ performance. Identification of top performers and employees of high potential is done by the HR. Once identified, there get promoted to positions where their potential will be fully utilized thus building competitive advantage for the organization. It is important to note that internal promotion jobs are not advertised and other employees can not apply for those positions.

Importance and Goal

Study of Internal Promotion Opportunity is professionally important for me as I will be able to give my best at work so as to expose my potential. The goal of this communication is to be able to be in a position to fully utilize my potential and give the organization competitive advantage.

Audience

I target a number of people, the top management in my organization, the HR department and my fellow employees. The top management is comprised of both male and female members. They comprise members of different ages both senior citizens and the youth. The HR department comprises of members of different age groups and gender so are the employers. All the members of my target audience possess a bachelor’s degree and above. Their income varies according to the positions they hold with the top management having a higher income than the rest.

My relationship to the audience is through employment with the top management being my superiors, HR my recruiters and employees my colleagues. The audience members having a bachelor’s degree and above are well experienced in their relevant fields as well as their years of service at the organization leaves them with a wealth of experience to handle the challenges in their various departments. The top management is keen on identifying and utilizing the full potential of the workforce and giving them an opportunity to utilize the same.

Some employees are excited about this challenge and are keen on giving their best in order to have this opportunity while some employees feel less motivated as they feel those being promoted are getting preferential treatment. My belief of rewarding only the best will not go down with employees who are lazy and not keen in stretching themselves.

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